Pricing Flat and predictable

Simple plans. Your whole team included.

Seats, websites and monthly AI credits for one flat price. No per-resolution fees, no per-person math.

Plans

Free

Live chat and a shared inbox for one website, free for good.

$0$0forever

No card needed

Start free
seats
1 seat included Just you
websites
1 website
credits
No AI agent Starts on Starter
conversations
50 conversations a month

Includes:

  • Live chat widget and shared inbox
  • iOS and Android apps
  • Email in the same inbox

Starter

An AI agent that answers from your content, for a small team.

$24$29/ mo

Billed yearly · $290/yrBilled monthly

Start with Starter
seats
2 seats included +$19 each, up to 3
websites
1 website
credits
700 AI credits a month ≈ 175 AI-handled chats
conversations
Unlimited conversations

Everything in Free, plus:

  • AI agent trained on your content
  • Copilot drafts and summaries
  • Slack alerts and replies
  • Shopify order lookups
  • Live visitors and proactive messages

Business

Every channel, Advanced AI and automation for high-volume support.

$166$199/ mo

Billed yearly · $1,990/yrBilled monthly

Start with Business
seats
15 seats included +$19 per extra seat
websites
10 websites +$10 per extra website
credits
15,000 AI credits a month ≈ 3,700 AI-handled chats
conversations
Unlimited conversations

Everything in Team, plus:

  • Advanced AI for complex questions
  • AI insights and knowledge gaps
  • Workflows and the REST API
  • WhatsApp, SMS, Messenger and Instagram
  • Advanced analytics
  • Priority support

Enterprise Custom pricing

For large teams, agencies and regulated companies: custom seats and AI credits, unlimited websites, and a named account manager.

  • SSO / SAML
  • Audit logs
  • White-label
  • Client accounts
  • Your own AI key
  • Custom AI credits
  • SLA
  • Viewers are free
  • No per-resolution fees
  • Cancel anytime
01 AI credits

How AI credits work

One monthly pool for your AI agent, Actions and copilot, at a fixed price per task. Only what you or your AI agent asks for uses AI credits; what Pengo runs for you never does.

What uses AI credits, and how many
What uses AI creditsAI credits
AI reply to a visitor A Pengo Intelligence answer from your content 1
AI reply with Advanced AI Business and Enterprise only Our most capable model, for complex questions 5
Action in a connected tool An order lookup, cancellation, order edit or booking the AI runs 1
Copilot draft or rewrite A suggested reply or a rewrite for your team 1
Conversation summary When a teammate asks for one 1
Translate a conversation Once per chat and language 1
Auto-tag and sentiment When switched on 1 per conversation
QA score When switched on 1 per conversation
Suggestions and insights Suggested Actions, AI insights, lead follow-up drafts, workflow AI steps 1

Always free

  • Human chats, as many as you like
  • Actions your teammates run
  • Pengo’s built-in steps: tag, note, hand off, capture a lead
  • Handoff summaries for your team
  • Reviewing answers a visitor rated down
  • Knowledge suggestions
  • Training on your website and docs
  • Playground tests

If you run out

We email you at 50%, 80% and 100% of your AI credits. When they run out, the AI hands new chats to your team until they refresh, and human chat keeps working. No surprise bills: nothing is charged automatically.

Need more? +2,000 AI credits for $40 a month.

02 Add-ons

Grow at one fixed price

Add a seat, a website or more AI credits whenever you need them. Prorated, and you can change them anytime.

Extra seat

$190$19 / yr/ mo per seat

Viewers are free and never use a seat.

On Starter, Team and Business. Starter goes up to 3 seats.

Extra website

$100$10 / yr/ mo per website

Its own widget and AI knowledge, in the same inbox.

On Team and Business.

+2,000 AI credits

$400$40 / yr/ mo

Stack as many as you need. Change them anytime.

On Starter, Team and Business.

03 Find your plan

Your price, in ten seconds

Move the sliders and we’ll pick the cheapest plan that fits, add-ons included.

Tell us about your team

Viewers who only read conversations are free.

Chats the AI answers. Human chats never use AI credits.

Your best fit

Team

$790$79 / yr/ mo

  • Team plan $790$79
Start 14-day free trial

At this size: Starter $880 · Business $1,990Starter $88 · Business $199

About 4 AI credits per AI-handled chat.

04 Compare plans

Compare every plan

Everything each plan includes, side by side.

Compare Pengo plans
Plans Free $0 Starter $24$29 / mo Team $66$79 / mo Business $166$199 / mo Enterprise Custom
Plan basics
Seats included 1 2 (up to 3) 15 Custom
Extra seats Not included $19 / mo $19 / mo Custom
Viewers Read-only teammates never use a seat Not included 5 50 Unlimited
Websites 1 1 10 Unlimited
Extra websites Not included Not included $10 / mo Included
Conversations 50 / mo Unlimited Unlimited Unlimited
Chat history 30 days 90 days Unlimited Unlimited
AI credits a month ≈ 4 AI credits per AI-handled chat Not included 700 15,000 Custom
AI-handled chats a month Not included ≈ 175 ≈ 3,700 Custom
More AI credits Not included +2,000 for $40 +2,000 for $40 Custom
Live chat widget and shared inbox Included Included Included Included
iOS and Android apps Included Included Included Included
Live visitors and proactive messages Not included Included Included Included
Pengo branding Shown Shown Removed White-label
Pengo Intelligence
AI agent Answers from your website, docs and help center Not included Included Included Included
Copilot drafts, rewrites and summaries Not included Included Included Included
Knowledge base and AI training Not included Included Included Included
Translation Not included Included Included Included
Advanced AI Our most capable model, 5 AI credits a reply Not included Not included Included Included
AI insights and knowledge gaps Not included Not included Included Included
Your own AI key OpenAI, Anthropic or Google Not included Not included Not included Included
Actions and integrations
Slack Not included Included Included Included
Shopify Not included Lookups Included Included
Actions that change things in your tools Cancellations, order edits, bookings Not included Not included Included Included
Stripe and HubSpot Not included Not included Included Included
Meeting booking Not included Not included Included Included
Webhooks, Zapier, Make and n8n Not included Not included Included Included
Lead playbooks and follow-ups Not included Not included Included Included
Workflows Not included Not included Included Included
REST API Not included Not included Included Included
Channels
Website chat and email Included Included Included Included
WhatsApp, SMS, Messenger and Instagram Not included Not included Included Included
Platform
Advanced analytics Not included Not included Included Included
Help center on your domain Not included Not included Included Included
Client accounts Not included Not included Not included Included
Security and support
2FA, row-level security, GDPR export and erasure Included Included Included Included
SSO / SAML Not included Not included Not included Included
Audit logs Not included Not included Not included Included
Priority support Not included Not included Included Included
SLA and a named account manager Not included Not included Not included Included
05 Security

Every plan runs on the same secure platform

  • GDPR ready Export & erasure
  • AES-256-GCM Secrets at rest
  • SSO / SAML On Enterprise
  • Audit logs On Enterprise
  • Row-level security Tenant isolation
  • TLS 1.2+ Encrypted in transit

How we keep your data safe

06 Questions

Pricing questions

Is there really a free plan?
Yes. Free gives you live chat, the shared inbox and the mobile apps for one person on one website, with 50 conversations a month and 30 days of history. No card and no time limit. The AI agent starts on Starter.
How does the free trial work?
Team comes with a 14-day trial with full access, including the AI agent with 2,000 AI credits. You don’t need a card to start. If you don’t pick a plan, you move to Free when the trial ends and keep your data.
What counts as a seat?
A seat is a teammate who answers chats. Every plan includes seats: 1 on Free, 2 on Starter, 5 on Team and 15 on Business. Viewers, who can read conversations and reports, are free and never use a seat. Visitors and customers never count.
How do I add more seats or websites?
Add a seat for $19 a month ($190 a year) on any paid plan; Starter goes up to 3 seats. Add a website for $10 a month ($100 a year) on Team and Business. Your bill updates automatically and is prorated.
What happens when my AI credits run out?
We email you at 50%, 80% and 100% of your AI credits. When they run out, the AI hands new chats to your team until they refresh, and human chat keeps working. Nothing is charged automatically: add 2,000 AI credits for $40 a month whenever you want more.
Do unused AI credits roll over?
No. Your AI credits refresh at the start of every month, on yearly plans too, so you always start the month with your full allowance.
How does yearly billing work?
Yearly billing gives you 2 months free: you pay for 10 months and get 12. Team is $790 a year instead of $948. Your AI credits still refresh every month.
Can I change or cancel my plan?
Yes, anytime from Billing. Upgrades apply straight away and are prorated. Downgrades take effect at the end of your billing period. Cancel and you move to Free, with your data kept.
What does Enterprise add?
Custom seats and AI credits, unlimited websites, SSO/SAML, audit logs, white-label, client accounts for agencies, your own OpenAI, Anthropic or Google key, an SLA and a named account manager. Talk to sales.
What payment methods do you accept?
All major credit and debit cards through Stripe. Yearly Enterprise plans can also pay by invoice and bank transfer.

Can’t find what you need? Contact us.

Start free. Try Team for 14 days.

Install in five minutes. Your AI agent is answering before your coffee cools.

Free plan forever · 14-day Team trial, no card · Cancel anytime

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